--- title: "StandardX Times Square: Hyatt's 1,800-Room Hotel With a Free-Fall Ride Explained" description: "Hyatt's biggest-ever New York hotel brings a thrill ride, a pool and a 1,000-foot observation deck to Midtown, and the brand's North American debut comes…" url: https://travel.skoop.news/hyatt-8217-s-biggest-ever-new-york-hotel-1-800-room-standard-3512d9/ published: 2026-10-29T08:04:53.767255-04:00 modified: 2026-10-29T08:04:53.767286-04:00 section: "Travel" publisher: "skoop.news" language: en keywords: ["Hyatt", "Extell Development Company", "Times Square", "Ari Alowan Goldstein", "Central Park Tower", "QURO Bangkok Riverside", "StandardX Times Square", "Standard", "Manhattan", "York"] hashtags: ["#ExtellDevelopmentCompany", "#TimesSquare", "#AriAlowanGoldstein", "#Hotel", "#travel"] image: https://thumb.wikimedia.org/wikipedia/commons/thumb/6/69/New_York_City_%28New_York%2C_USA%29%2C_Times_Square-Duffy_Square_--_2012_--_6380.jpg/1280px-New_York_City_%28New_York%2C_USA%29%2C_Times_Square-Duffy_Square_--_2012_--_6380.jpg?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=thumbnail --- # StandardX Times Square: Hyatt's 1,800-Room Hotel With a Free-Fall Ride Explained > Hyatt's biggest-ever New York hotel brings a thrill ride, a pool and a 1,000-foot observation deck to Midtown, and the brand's North American debut comes with open questions on price. Published 2026-10-29 · Updated 2026-10-29 · Travel, [skoop.news](https://skoop.news/) ## In brief - Hyatt plans an approximately 1,800-room hotel in Manhattan's Theater District, and it will be Hyatt's biggest-ever hotel in New York. [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) - The hotel is planned for 255 West 45th Street. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) - The planned building will include an enclosed free-fall thrill ride high above the city. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) ## A near-record hotel for Midtown Hyatt plans an approximately 1,800-room hotel in Manhattan's Theater District, and it will be Hyatt's biggest-ever hotel in New York. [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) If you are planning a New York trip, this is a property to know about. Hyatt is partnering with Extell Development Company to debut The StandardX brand in North America. [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) The StandardX Times Square is expected to open in the second half of 2028. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) This piece covers what the hotel will include, how the brand differs from The Standard and what Hyatt has not yet said. ## Size and location The hotel is planned for 255 West 45th Street. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) Its room count is just shy of the city's biggest hotel, the Marriott Marquis, which has nearly 2,000 keys. [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) Extell is associated with Central Park Tower and One57, among other Manhattan buildings. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) ## Thrill ride, deck and rooftop The planned building will include an enclosed free-fall thrill ride high above the city. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) The project also includes an observation deck more than 1,000 feet above Manhattan. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) The company has not specified the exact height of the thrill ride. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) The announced elevation refers to the observation deck. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) The project will include a rooftop pool, a rooftop bar and lounge, and dining and social spaces throughout the building. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) Restaurants and public areas will welcome both hotel guests and local visitors. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) ## Design and the StandardX idea The property's design will draw on New York's theatrical character, with bold color, sculptural forms, reflective finishes and unexpected details. [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) The StandardX is a counterpart to The Standard, built around simpler guestrooms and more casual service. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) According to the brand description, the rooms are simpler, the service more casual and the experience more streamlined. [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) Amar Lalvani said StandardX hotels take The Standard's idea and make it simpler and more accessible. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) In Times Square, guestrooms are expected to remain relatively simple while public areas incorporate the brand's music, design and nightlife identity. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) Lalvani said much of the activity there will happen inside the building. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) ## A flagship, with a short track record Hyatt said the Times Square property will serve as a flagship rather than a template for future StandardX hotels. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) The StandardX Melbourne is the only currently open StandardX property. [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) It opened in August 2024 with 125 rooms. [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) A Bangkok property was rebranded as QURO Bangkok Riverside, belonging to Unscripted by Hyatt, less than two years after opening. [[1]](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) Ari Alowan Goldstein, Senior Vice President at Extell Development Company, said the StandardX team shares Extell's vision for creating places that stand apart. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) The Standard's existing New York presence includes The Standard, High Line and The Standard, East Village. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) ## What this means for you Detailed restaurant concepts, entertainment arrangements, room prices and booking information have not yet been announced. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) The opening is expected in the second half of 2028. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) If you want the thrill ride, note that its exact height has not been specified. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) If you want the view, the observation deck is more than 1,000 feet above Manhattan. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) If you do not plan to stay, the restaurants and public areas will welcome local visitors as well as hotel guests. [[3]](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) If you do book, expect relatively simple guestrooms. [[2]](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) ## Sources 1. [Hyatt’s Biggest-Ever New York Hotel: 1,800-Room StandardX Times Square With Free-Fall Thrill Ride](https://onemileatatime.com/news/hyatt-biggest-ever-new-york-hotel-standardx-times-square-free-fall-thrill-ride/) — One Mile at a Time 2. [Times Square Hotel to Have 1,800 Rooms and Free-Fall Ride](https://ftnnews.com/travel-news/accommodation/hyatt-standardx-times-square-hotel-1800-rooms/) — Focus on Travel News 3. [Hyatt plans 1,800-room StandardX Times Square hotel for 2028 - TravelWires](https://www.travelwires.com/hyatt-plans-1800-room-standardx-times-square-hotel-for-2028/) — Travel Wires Image: Photo: Dietmar Rabich / Wikimedia Commons, CC BY-SA 4.0 (https://commons.wikimedia.org/wiki/File:New_York_City_(New_York,_USA),_Times_Square-Duffy_Square_--_2012_--_6380.jpg) --- Written from the sources above and checked twice (rules and an independent model) before publishing. How we work: https://skoop.news/how-we-work/ · Corrections: https://skoop.news/corrections/